The F150 broke ground on what four stroke outboards could be, the diminutive four cylinder was way ahead of the curve. Now that Mercury Marine has followed suit and upped the ante, what is Yamaha’s next move?Īlthough the Yamaha 5.6 V8 XTO is an impressive engine from a technical standpoint, credit has to go to Yamaha’s introduction of the F150 in 2003. Yamaha were pioneers in the next generation of higher horsepower four stroke outboard engines. The reasons are easy to see, excellent product, huge dealer network, they own many transoms for distribution and they have an engine for almost any application. Yamaha owners love their engines and are often lifetime Yamaha owners. When it comes to brand loyalty, Yamaha has it in a big way. Not so much from a product standpoint, but they are in a fantastic place for their next move. Yamaha outboards are in a great position in 2020.
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